Bill Moore builds the thing that proves the idea.
Senior Manager, AI Experience Design, BCG
Selective by design. Accepting limited new client engagements, and considering employment opportunities starting in March 2027.
2025 and 2026, for Imagine This… at BCG. Credits GENE and Bill.
Silver ADDY, AAF Pittsburgh, 2018. Huffy film, directed and edited by Bill.
By Bernard Marr and Craig S. Smith, 2024. Both name Bill.
for Imagine This… at BCG. Silver for Best Co-Hosts, 2024 and 2025.
Lead story · Conversational AI · 2023–2026 · Designer and prompt architect
GENE
An agent that explains itself — and the 35-episode series built around it.
35
Podcast episodes
In brief · 2023–2026 · Built with a 3-person team
GENE
Bill designed the prompt architecture, personality, and voice for BCG's conversational AI agent — then produced and co-hosted 35 podcast episodes alongside it, referred to on-air as "BCG's AI Whisperer." Built on a 3-person team starting July 2023. Bill created the three-layer prompt system (context/conversation/suffix) that kept GENE coherent across two years of production, directed the engineering of the GENE|OM platform, and eventually took over development. GENE conducts live interviews at events including Davos and Cannes Lions (2024). Webby Honoree, 2025 and 2026. Featured in Forbes (twice), WIRED (three sponsored articles), BBC, and The Sunday Times.
DavosWIRED (sponsored)Forbes — Bernard MarrForbes — Craig SmithBCG YouTube — Shaping GENE's PersonalityBCG YouTube — Multi-Agent SystemsImagine This Podcast
35
Podcast episodes
4.9
Apple Podcasts rating
2×
Webby Honoree, 2025 and 2026
2+
Years in production
Watch Bill and GENE
BCG on YouTube · Sep 2024
Multi-Agent Systems in Action: GENE and an AI Helper Collaborate
Shaping GENE’s GenAI Personality
AI Conversations: Understanding GENE’s Language Processing
Training an AI Sparring Partner: Refining GENE’s Prompt
Listen and read
Imagine This… · final bonus episode
Bill and GENE on the future of AI voice agents and agentic AI
Selected work
Wealth management · 2026 · Prototype design and build, AI features
Planned as a walkthrough, built as a prototype
~4
Weeks, initial build
BCG’s vision for AI in wealth management, built as a working adviser workflow with a conversational video coach, and shown at the Global Wealth Report breakfast.
In brief
Planned as a walkthrough, built as a prototype
GWR (Global Wealth Report) brought BCG’s vision for AI in wealth management into a working browser experience.
~4
Weeks, initial build
~50%
Of the code, and half the pull requests
5
Adviser workflows, connected
29 May
Shown at the Global Wealth Report breakfast
Insurance · 2026 · Prototype design and build, AI features
Practise the hard conversation first
5
Stages of an adviser’s day, connected
Advisers rehearse with an AI customer, objections included, and get feedback from the transcript. Insurance leaders get a concrete way to explore how AI could support distribution and adviser development.
In brief
Practise the hard conversation first
VEGA (Value Engine for Growth Advantage) gives insurance leaders a concrete way to explore how AI could support distribution and adviser development.
5
Stages of an adviser’s day, connected
~50%
Of the code, and half the pull requests
Jul–Oct
2026, first build to refinements
Interactive planning scenarios · Designed and built it all himself
The Scenario Engine
A system for building interactive planning scenarios quickly, and a game-like experience in which C-suites play through business scenarios in real time.
In brief
The Scenario Engine
Clients wanted a way to develop interactive planning scenarios quickly. Bill built a system that does it, and a game-like experience in which C-suites play through business scenarios in real time, with AI-generated news clips, stakeholder audio and images.
He designed and built all of it himself.
Visual collaboration platform · 2026
Eight days to the keynote
8
Days, contract to delivery
A CEO needed the future of the product on screen, not in a deck. An interactive prototype and a 60-second vision film.
In brief · 2026 · Executive engagement
Eight days to the keynote
Worked directly with the CEO of a visual collaboration platform to define the vision for the future state of their SaaS product. The problem: how does a visual collaboration tool evolve when AI agents can participate in the work, not just assist with it? Built a working interactive prototype and a 60-second vision video for the CEO's global sales kickoff keynote. Eight days from contract to delivery.
Product Strategy · Rapid Prototyping · Figma · Design Systems · AI Video Generation · Kling · Runway · Vision Video · Agentic AI UX
8
Days, contract to delivery
60s
Vision video
18
Composited layers
29
Video iterations
Training · 2022 — now
AI systems thinking and harness engineering
5–20
Per session
Enabling teams to build AI systems — and discovering what they need built next.
In brief
AI systems thinking and harness engineering
Bill builds AI systems and enables teams to build their own. Workshops are how many client engagements begin — he teaches teams how the technology works, they build working software during the session, and they discover both what's possible and what they need built next.
Hands-on curriculum for designers, strategists, and business operations teams — people who have never opened a terminal. Six modules covering APIs, SDKs, open source repos, Git, spec-driven development, agentic CLI tools (Claude Code, Cursor), systems architecture, and security and hosting. Participants leave with a working application and a mental model for how AI systems are designed.
Delivered to Portrait Media (co-led with Mickey McManus), BCG design teams, and client organizations across automotive, consumer goods, and government.
5–20
Per session
6
Modules
1
Working app by end
0
CS degrees required
Speaking
- AI as an organizational capability
- More than tinkering with chatbot prompts: AI that scales, and helps people invent.
- Inexhaustible Catalyst
- Many generated visual or copy variations early on, so no one faces a blank page.
- Equalizer
- Plain-language workflows that let strategy, engineering and non-technical partners turn ideas into creative work, without waiting on production.
- Agentic orchestration
- Big marketing or digital experience goals, split among separate, specialized micro-agents. People are the conductors: they review what each micro-agent hands the next, so their taste decides.
Keynote · Apr 2026
WVU AI in Marketing Conference
“An Industry Perspective on AI and Marketing”: from pilot tools to a whole marketing stack
Workshop · Dec 2025
Portrait Media AI Workshop
Co-led with Mickey McManus
Guest lecture · Nov 2025
WVU course in Italy
With Michael Walsh. Language engines: what runs underneath a chatbot, and why it matters for marketing.
Guest lecture · Spring 2025
WVU, Morgantown
With Michael Walsh. Language engines, the same lecture as the recording.
Panel · Apr 2025
Pitt Business Impact Conference on AI
“AI Deployment and Its Impacts: A Business and Industry Perspective”
Keynote · May 2024
MXTopia, Highmark Health
AI in regulated healthcare customer experience and media
Keynote · Mar 2024
University of Pittsburgh Gen AI Conference
“Synergizing Agents and Prompt Engineering for Better Engagement with Gen AI Model”: calculating ROI on AI workflows
Image: AAF Pittsburgh
Panel · Jan 2024
AAF Pittsburgh Outlook 2024
Generative AI in marketing and creativity, at CMU’s Entertainment Technology Center
Photo: Jim Harris / Pittsburgh Business Times
Keynote · Dec 2023
Google Pittsburgh / Pittsburgh Business Times
Sold-out. “Language Engines”, at the Future of AI in the Workplace conference
Photo: Jim Harris / Pittsburgh Business Times
Photo: Jim Harris / Pittsburgh Business Times
Additional work
Building with generative AI and machine learning since late 2019 — LLM fine-tuning, neural networks, early diffusion models, high-temperature language research, persistent AI systems. The earliest work here predates ChatGPT by three years.
AI narrative game · 2023 — now · Game design, prompt architecture, visual system, custom model, backend
SUPERWORLD!
3
Years of research
A self-aware narrative game. This week: generated video of real hands, keyed and relit inside the engine.
In brief · 2023–present · livefromhyper.space
SUPERWORLD!
Bill designed and built an AI narrative game with a hidden director system. Claude acts as omniscient narrator who becomes any character the story needs. No mode switching, no player triggers — the narrative decides. Bill created every layer: game design, prompt architecture, visual design system (1-bit Macintosh aesthetic, ChicagoFLF font, Atkinson dithering), a custom nanoGPT model (10.85M parameters trained on 5M characters of game corpus), Flask backend, AI image generation pipeline, and ElevenLabs TTS integration.
livefromhyper.spacePlay SUPERWORLD!Dev Portal
Claude API · nanoGPT · Flask · ElevenLabs · Design Systems · Interactive Fiction
3
Years of research
10+
Game levels
100+
Voice conversations
10.85M
Custom model params
Venture-backed startup · 2025–2026 · Sole creative technologist: demo and production pipeline
Narrative AI
60+
Generated frames
Designing and building the interactive demo and production pipeline for a venture-backed narrative AI startup.
In brief · 2025–2026 · Client engagement
Narrative AI
Bill designed and built the interactive demo and full production pipeline for a venture-backed narrative AI platform. Sole creative technologist on the engagement. The demo is a voice-driven interactive fiction experience he built end-to-end: AI narrator with dynamic state control, voice conversations with AI characters, and a branching plotgraph engine. He also built the production pipeline that generates investor video assets — AI-generated visuals, voice synthesis, config-driven audio mixing, and automated editing handoff to Premiere Pro.
Claude API · ElevenLabs · Python · SwiftUI · Premiere Pro
60+
Generated frames
32
Storyboard beats
12
Pipeline tools built
1
Creative technologist
Production pipeline · Design and build, BCG Design Studios
Deck to video
8
Pipeline steps
An automated production pipeline that converts presentation decks into rough video cuts. From deck to concept in minutes instead of weeks.
In brief · BCG Design Studios · Workflow automation
Deck to video
Bill designed and built a browser-based workflow automation tool that converts client presentation decks into rough video cuts through an eight-step automated pipeline: deck ingestion, creative brief extraction, script generation, storyboard generation, voiceover synthesis, timed animatic assembly, human review, and loop-back refinement. You do two steps — upload the deck and review the rough cut. The system handles the other six. From deck to rough cut in minutes. Used as the live demo centerpiece for Bill's AI Systems Design workshops.
TypeScript · React · Claude API · ElevenLabs · WebCodecs
8
Pipeline steps
4
Chained APIs
2
Human steps (of 8)
Minutes
Deck to rough cut, not weeks
Research & open source · 2026 · Original research
First, Do No Harm
Bill's original research: when prompt engineering helps, hurts, and doesn't matter.
Research & open source · 2026 · Original research
First, Do No Harm
Bill's original research: when prompt engineering helps, hurts, and doesn't matter. Multi-model benchmark study across Claude, GPT-4o, GPT-5.2, Gemini, and Haiku. Experiment code, data, and full paper published on GitHub. Bill built Bench, a custom research instrument with three AI reviewers (Skeptic, Methodologist, Practitioner) who disagree with each other.
Research & open source · 2026 · Open source
AI Coding Rules
12 rules that prevent AI coding disasters.
Research & open source · 2026 · Open source
AI Coding Rules
12 rules that prevent AI coding disasters. Derived from 500+ hours of real production work. Works with Cursor, Claude Code, Windsurf, and GitHub Copilot. Includes auto-install script and rule files for every major AI coding tool.
Early studies & explorations · allwatchedoverbymachinesoflovinggrace.com
Neural Art & Early Diffusion (2020–2022)
Photographs processed through neural networks and early diffusion models.
Early studies & explorations · allwatchedoverbymachinesoflovinggrace.com
Neural Art & Early Diffusion (2020–2022)
Photographs processed through neural networks and early diffusion models. Work with neural style transfer, Disco Diffusion, and early generative tools. Named after the Richard Brautigan poem.
Early studies & explorations · thesorkinizer.com
The Sorkinizer (Late 2019)
A GPT model fine-tuned on West Wing scripts that generates complete episodes in Aaron Sorkin's voice.
Early studies & explorations · thesorkinizer.com
The Sorkinizer (Late 2019)
A GPT model fine-tuned on West Wing scripts that generates complete episodes in Aaron Sorkin's voice. Full episode — "We the People" by "Aiaron Sorkin" — published as a demo. Early exploration in style-specific language model training.
Early studies & explorations · 2023–present · Three-year investigation
The Wave Distorter — High-Temperature Language Research
Bill's research program exploring high-temperature language model output as a creative medium.
Early studies & explorations · 2023–present · Three-year investigation
The Wave Distorter — High-Temperature Language Research
Bill's research program exploring high-temperature language model output as a creative medium. "The least likely tokens are the most interesting ones because they're the ones the model was trained to suppress." He built a three-stage pipeline: base language models (GPT-2, nanoGPT) at temperature 1.5+ generate raw signal, a glitch formatter introduces Unicode corruption and multilingual injection, and Suno Bark TTS transmits the result as audio. Bill built a physical prototype from a vintage telephone handset connected to a Raspberry Pi. Demonstrated live at WVU. Produced an invented lexicon of words pulled from latent space.
Early studies & explorations · OpenAI Jukebox · BigGAN · VQGAN · Stable Diffusion
Generative Video Studies (2022)
A series of studies combining generative audio and video models.
Early studies & explorations · OpenAI Jukebox · BigGAN · VQGAN · Stable Diffusion
Generative Video Studies (2022)
A series of studies combining generative audio and video models. OpenAI Jukebox generating music paired with BigGAN visuals. VQGAN "machine fever dreams." Stable Diffusion seed travel animation — a technique Bill developed independently for creating motion from incremental seed changes (2022).
Jukebox + BigGANMachine Fever DreamsSeed Travel AnimationHyperspace Arcade (2023)
Early studies & explorations · 2025–present
STEF — Persistent AI Systems Research
Bill's ongoing research in making an LLM-based agent that persists across sessions, maintains identity, and operates autonomously.
Early studies & explorations · 2025–present
STEF — Persistent AI Systems Research
Bill's ongoing research in making an LLM-based agent that persists across sessions, maintains identity, and operates autonomously. He built the full system: personality engineering that survives context window compaction, autonomous tool orchestration (Gmail API, iMessage, calendar, GitHub), scheduled operation via launchd, and memory architecture that accumulates knowledge across hundreds of sessions. 25+ shell scripts, Python tools, and monitoring infrastructure — all designed and built by Bill.
Earlier work
Film and television before BCG · 2013 — 2018
Brunnerworks · Director and editor
Huffy 125th Anniversary
Silver ADDY
AAF Pittsburgh, 2018
Bill directed the campaign that was the impetus for bringing in Huffy’s new CMO.
Earlier work · Brunnerworks · Director and editor
Huffy 125th Anniversary
Bill directed and edited Huffy’s 125th anniversary campaign at Brunnerworks: a brand film and television spots. The campaign was the impetus for bringing in Huffy’s new CMO, and the spot won a Silver ADDY Award (AAF Pittsburgh, 2018).
Brunnerworks · Supporting production team
84 Lumber Super Bowl LI
6 million
Web requests in the first hour
The commercial, 2017.
Earlier work · Brunnerworks · Supporting production team
84 Lumber Super Bowl LI
Bill was on the supporting production team for 84 Lumber’s Super Bowl LI commercial (2017), which generated 6 million web requests in its first hour.
Wrecking Crew Media · Director and editor
SAE "Spotlight on Design"
Telly
Award, 2014
A multi-episode video series for SAE International on future automotive technologies.
Earlier work · Wrecking Crew Media · Director and editor
SAE "Spotlight on Design"
Bill directed and edited Spotlight on Design, a multi-episode video series for SAE International on future automotive technologies: wireless charging, autonomous driving, additive manufacturing. It was sold as subscription content and won a Telly Award (2014).
Also directed and edited
Pirate Parrot Takes the T, Port Authority
Telly Award · 2014
I Can Beat This, UPMC Children's Hospital
Telly Award · 2013
3, 2, 1, Tango, Industrial Scientific Corporation
Telly Award · 2013
Pittsburgh Penguins regional TV spot
Telly Award · 2013
Ask
Answers come from this site
Writing
-
On Hooks and Heartbeats
The two primitives that turn an AI chat session into infrastructure. First in a series on agentic harness engineering. Jul 2026.
-
Closing the Loop
The most important skill in AI-assisted work isn't prompting. It's measuring whether your changes actually help. Mar 2026.
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The Context Window Is the Whole Game
What three years of building with AI actually teaches. Mar 2026.
-
Context Is Everything
Feb 2026.
-
Rules & Tools
Two fundamentally different things you build in AI coding sessions. Feb 2026.
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Context Engineering: Designing Functional AI Agents
Jul 2025.
-
From Tools to Systems: Foundations of Agentic System Design
The Warhol Factory metaphor. Workshop curriculum in article form. 2025.
-
Language Engines
The Google Pittsburgh keynote, in full. Dec 2023.
-
AI Disruption in Hollywood
How the rise of generative AI threatens Hollywood's creative monopoly. Nov 2023.
-
Embeddings
With Bryan Goldstein. Writing about AI since Mar 2023.
Experience
Current role
Senior Creative Manager - Advanced Capabilities Group, AI Experience Design, BCG · Jul 2026 – present · Pittsburgh, PA
w3 Awards, Gold and Silver
Imagine This… at BCG. Gold, 2024 and 2025. Silver for Best Co-Hosts, 2024 and 2025. w3’s gallery credits GENE and Bill on the 2024 series and the 2025 entry.
- Zero-to-One AI Product Design
- Agentic Product Prototyping
- Conversational AI & Voice Agents
- Prompt & Context Engineering
- Production Pipelines
- Vision Demos & Proof of Concept
- AI Enablement & Workshops
Bill Moore translates vague ideas for agentic products into tangible experiences. Sometimes that means a prototype, a demo, or a clickable proof of concept. Sometimes it means the actual working tool for a small set of users. He takes it from fog to form.
Eight years at BCG designing AI applications and media experiences for global clients. Twenty years in video, media production, and emerging technology. Building with generative AI since late 2019 — conversational agents, narrative engines, LLM-powered production pipelines, interactive AI experiences.
He writes and speaks about context engineering and agentic system design. He teaches teams to build AI systems — and in the process, they discover what they need built next.
Senior Creative Manager - Advanced Capabilities Group, AI Experience Design, BCG
Jul 2026 – present · Pittsburgh, PA
Eight years designing AI applications and media experiences for major global brands. Works in a small team building client-facing generative AI tools, interactive prototypes, and production pipelines. Operates as a hands-on creative technologist — designing the system, then building it. Founded BCG's generative AI community in April 2022. Started as a 10-person Zoom workshop, grew into #creative-technology-club: 1,366 members across BCG Platinion, BCG Global, and TDA. Published internal guidance on AI-generated content for client deliverables.
Senior Manager, Advanced Capability Group, BCG Design Studio
Oct 2023 – present · Pittsburgh, PA
The Design Studio group behind the GWR and VEGA prototypes.
Senior Manager, BCG Tech and Digital Practice Area
Nov 2022 – Oct 2023 · Pittsburgh, PA
Led a creative team using storytelling to communicate complex ideas: creative strategy and video for a global audience, production from concept to final delivery, and experiments with machine learning and virtual reality.
Manager, BCG Platinion
Jul 2018 – Nov 2022 · Pittsburgh, PA
Led the corporate storytelling creative processes and strategy, developing and delivering video content to a worldwide audience.
Film and Media Faculty, The Art Institutes
Jun 2017 – Nov 2018 · Part-time · Pittsburgh, PA
Taught media production, editing, and storytelling to students pursuing degrees in digital communication and media, and mentored them on their portfolios and career goals.
Producer, Brunnerworks
Aug 2016 – Jul 2018 · Pittsburgh, PA
Produced content for clients across CPG, finance, and technology. Directed the award-winning Huffy 125th anniversary brand film and television spots (Silver ADDY Award, AAF Pittsburgh 2018); the campaign was the impetus for bringing in Huffy’s new CMO. Directed and edited national broadcast commercials for clients such as PNC Bank, UPMC, and Giant Eagle. Supporting production team for 84 Lumber's Super Bowl LI commercial (2017), which generated 6 million web requests in its first hour.
Senior Director, Wrecking Crew Media
Oct 2012 – Jul 2016 · Pittsburgh, PA
Directed and edited Spotlight on Design, a multi-episode video series for SAE International on future automotive technologies. Sold as subscription content. Directed and edited award-winning television spots and video content for Pittsburgh Penguins, Heinz, Pittsburgh Pirates, Pittsburgh Technology Council, and other regional and national brands. Five Telly Awards (2013–2014).
Director of Video Services, Evolution Media
Jul 2010 – Oct 2012 · Pittsburgh, PA
Oversaw the production of media projects, working closely with clients on their vision and goals, and leading teams of producers, editors, and other creative professionals.
Video Editor & Content Producer, IMPAQT
Oct 2007 – Dec 2008 · Pittsburgh, PA
Produced video content for marketing campaigns across industries and platforms, managing projects from conception to completion and working with the creative team on multi-channel campaigns.
Skills
- Design tools
- Unreal Engine, Figma, Adobe (Photoshop, After Effects, Premiere)
- Prototyping & UX
- journey mapping, service blueprints, user research, sketching, rapid prototyping, voice UI
- AI platforms & APIs
- OpenAI, Anthropic, Google, ElevenLabs, Replit, Cursor (LLM / TTS / STT / multimodal)
- AI harness engineering & spec-driven development
- Claude Code, Codex, Cursor, API integration, workflow automation
- Collaboration
- studio teaching, critique facilitation, public speaking, live demo delivery
Education
B.S. Digital Media, The Art Institute of Pittsburgh (2007)
Podcasts
35 conversations with business leaders and GENE, the BCG AI podcast co-host designed and built by Bill Moore and his team. At the end of every "Imagine This..." episode, Bill and GENE riff on the topic together — unscripted, collaborative, occasionally absurd.
Imagine This...
35 episodes. 4.9 stars. Webby Honoree, 2025 and 2026.
Eye on AI, Ep. 209 — 40-minute interview on building GENE from the inside.
Bernard Marr's Future of Business Podcast — With Paul Michelman on AI at BCG.
GenAI on GenAI — 5 episodes, Dec 2023. GENE's podcast debut.
"The So What from BCG" Crossover — "A Bot in the C-Suite?" Mar 2024.
Pod Bible — "Imagine This: AI and Humans Defining the Next Decades" (paid)
Video
Guest lecture recording — Full guest lecture for Michael Walsh’s WVU course in Italy. Nov 2025.
Creative Insights or Fantastical Hallucinations? — BCG YouTube. Exploring temperature parameters in generative AI. 65,000+ views. Sep 2024.
@LIVEFROMHYPERSPACE — On YouTube.
Awards
Silver ADDY Award — Huffy 125th Anniversary brand film, Director/Editor, AAF Pittsburgh (2018)
Telly Award Winner — Spotlight on Design, SAE International, Director/Editor (2014)
Telly Award Winner — Pirate Parrot Takes the T, Port Authority, Director/Editor (2014)
Telly Award Winner — I Can Beat This, UPMC Children's Hospital, Director/Editor (2013)
Telly Award Winner — 3, 2, 1, Tango, Industrial Scientific Corporation, Director/Editor (2013)
Telly Award Winner — Pittsburgh Penguins regional TV spot, Director/Editor (2013)
Press
Forbes — How BCG is revolutionizing consulting with AI (Bernard Marr, Jul 2024)
Forbes — BCG's chatbot GENE: wider context windows and faster inference (Craig Smith, Sep 2024)
WIRED — How business leaders should navigate AI in 2025 (sponsored)
WIRED — The CEO playbook for 2025 (sponsored)
WIRED — Leveling up your cybersecurity (sponsored)
Eye on AI — Ep. 209: how BCG created a conversational AI, with Bill Moore
PodBible — Imagine This: AI and humans defining the next decades (paid)
How it started
In late 2019, Bill was interviewing a colleague for a video at BCG.
In late 2019, Bill was interviewing a colleague for a video at BCG. At the end of the interview, he asked: "What's the newest, hottest thing in tech right now?" The answer: "Have you ever heard of machine learning?"
Bill started investigating. GANs. GPT-2. Neural style transfer. He fine-tuned a language model on West Wing scripts and published an AI-generated episode. He processed hundreds of photographs through early neural networks. And he started sharing what he found with anyone who would listen — workshops, demos, Slack channels — all of this years before ChatGPT existed.
That sharing created demand. Colleagues and clients kept asking the same question: "Can you show us what this looks like?" The first time someone asked Bill to answer that question for a client was for a global automotive manufacturer. Their CMO wanted to show the entire company what the future of hyper-personalized, AI-generated advertising could look like. Bill and his colleague Kent Vasko built a tool called The Generator — it took in customer data and output personalized ads using LLMs, voice synthesis, and early image generation models. It was rough. But the CMO could see the future. That project established the pattern Bill has been repeating ever since: someone has a vague vision, Bill makes it real enough to evaluate and invest in.